Reflekt Health · Visual Identity · 2026

Four Directions.
One Conviction.

Each direction is a complete, committed aesthetic position. Not variations on a theme — four different answers to the question: what does it feel like to be cared for by Reflekt?

A · Morning Light B · Quiet Confidence C · Living Room D · Clear Day
The existing shield logo — blue gradient, institutional, security-software aesthetic — has been set aside for this exercise. All four directions below start from the product's true soul, not its current visual skin.
Morning Light
"The feeling of early morning before the day gets complicated. Someone who knows you is already awake."
Direction A · Morning Light

Reflekt
is here.

Warm, unhurried, natural. The aesthetic of good linen, morning light, a letter from someone who loves you. This direction signals: we are not a tech company. We are a companion that happens to use technology.

Canvas · #FAF7F2 · Background, paper surfaces
Amber · #C4944A · Primary accent, warmth, attention
Deep Brown · #2C2319 · Text, UI, Luma screen background
Sage · #6BA87A · Safe/calm state signal
9:41●●●
Reflekt
J
MUM · LILY
Safe right now
"No urgent concerns.
Activity appears normal."
Updated just now
Check in with Lily
Yesterday's summary is ready
🏠 Home
💬 Messages
⏰ Reminders
👤 Profile
Luma Senior Screen · CALM State
10:47
Friday, February 27
Good morning, Mary.
I'm here if you need me.
"Just say my name whenever you're ready."
Typography System
Display · Playfair Display
Safe right now.
Lily is well.
Body · Lato Light
No urgent concerns this morning. Lily has been active since 8am and her usual routine appears normal. Last update received 2 minutes ago.
Quiet Confidence
"The feeling of a very good instrument. No decoration. Complete trust."
Direction B · Quiet Confidence

Everything
is fine.

Understated premium. The aesthetic of a Swiss watch, a Japanese ryokan, a Braun alarm clock. This direction signals: profound competence expressed through restraint. The product that doesn't need to shout.

Parchment · #F0EEEA · Background, primary surface
Near Black · #1A1A18 · Text, CTAs, Luma background
Mid Grey · #AAAAAA · Supporting text, dividers
Forest · #5A8A70 · Safe/calm state, only colour accent
9:41●●●
Reflekt
J
Lily · Status
Safe right now
No urgent concerns. Activity appears normal.
Updated just now
Check in with Lily
Yesterday's summary ready to read
Home
Messages
Reminders
Profile
Luma Senior Screen · CALM State
10:47
Friday · February 27
Good morning, Mary.
I'm here if you need me.
Say "Luma" whenever you're ready.
Typography System
Display · Source Serif 4 Light
Safe right now.
Lily is well.
Body · Plus Jakarta Sans Light
No urgent concerns this morning. Lily has been active since 8am and her usual routine appears normal. Last update 2 minutes ago.
Living Room
"The feeling of a home that has been lived in and loved. Familiar. Generous. Honest."
Direction C · Living Room

Home is
watching over you.

Domestic warmth without sentimentality. Terracotta and sage — the colours of a kitchen that's been used, a garden that's been tended. This direction signals: we belong in the home, not in a hospital.

Cream · #F7F3EE · Background, primary surface
Terracotta · #B5755A · Primary accent, warmth, navigation
Sage · #7A9B76 · Safe state, positive signals
Dark Oak · #2A2218 · Text, CTA, Luma background
9:41●●●
Reflekt
J
Lily · All well
Safe right now
No urgent concerns.
Activity appears normal.
Updated just now
Check in with Lily
💬
Yesterday's summary is ready to read
🏠 Home
💬
👤
Luma Senior Screen · CALM State
10:47
Friday, February 27
Good morning, Mary.
I'm here if you need me.
"Just say my name whenever you're ready."
Typography System
Display · Bitter
Safe right now.
Lily is well.
Body · Nunito Regular
No urgent concerns this morning. Lily has been active since 8am and her usual routine appears normal. Last update 2 minutes ago.
Clear Day
"The feeling of a clear sky after rain. Clean, open, confident. Nothing is being hidden."
Direction D · Clear Day

Clear.
Present. Trusted.

Contemporary, open, quietly confident. Deep teal as the single signal colour — the colour of clear water, clear sky, clear thinking. This direction signals: we are modern but not cold, precise but not clinical.

Cloud · #F4F6F6 · Background, primary surface
Deep Teal · #3D9A94 · Primary accent — the one colour that matters
Night · #141E1E · Text, CTAs, Luma background
Leaf · #6BAA78 · Safe/calm state indicator only
9:41●●●
Reflekt
J
Lily · Safe
Safe right now
No urgent concerns. Activity appears normal.
Updated just now
Check in with Lily
Yesterday's summary is ready →
Home
Messages
Reminders
Profile
Luma Senior Screen · CALM State
10:47
Friday · February 27
Good morning, Mary.
I'm here if you need me.
Say "Luma" whenever you're ready.
Typography System
Display · Libre Baskerville
Safe right now.
Lily is well.
Body · DM Sans Light
No urgent concerns this morning. Lily has been active since 8am and her usual routine appears normal. Last update 2 minutes ago.

Choose your conviction.

Direction A
Morning Light
Warm, natural, unhurried. Serif warmth meets linen texture. Feels like a letter from someone who cares.
AMBER · WARMTH · SERIF
↑ See full direction
Direction B
Quiet Confidence
Understated premium. Swiss restraint. Competence expressed through what is left out.
GREY · RESTRAINT · PRECISION
↑ See full direction
Direction C
Living Room
Domestic warmth. Terracotta and sage. A home that's been lived in and loved. Not tech, not clinical.
TERRACOTTA · SAGE · HOME
↑ See full direction
Direction D
Clear Day
Contemporary and open. Deep teal as the one signal colour. Clear, present, trusted. Modern but never cold.
TEAL · CLARITY · CONFIDENT
↑ See full direction
Pick one. Everything downstream follows from this decision.